Reel House Productions is an innovative production studio set to change the way films are produced in australia.
The business is a joint venture of experienced Australian and US filmmakers looking to take advantage of the major distribution brought about by technology in the film business.View website
Reel House came to Facilitated Digital as a blank canvas - with no previous branding and the goal of conducting an upcoming equity crowd-funding raise.
The client required a full branding package, offer document publishing, custom website development with a hosted online film competition portal, creative campaign curation, photography/videography, social media and crowd-raise management.
Working with the client, we first identify the core brand values that we want to convey through our rebrand. From a customer centered approach, Facilitated Digital maps the customer journey to define brand touchpoints specific to the client.
Our creative team then creates design concepts to visualise these defined brand values at each customer interaction.
After discussing available options our final concept is selected and refined through client feedback.
The final stage of our process sees the creation of design documents, development and testing of the website and project delivery.
To achieve their raise goal Reel House had to stand out in the saturated film production market. We created a vibrant brand to draw attention and increase sharability and engagement among potential investors.
To grow the following a three part emotive campaign was created around the central theme of 'Rebooting the Australian film industry'.
All concept creation, branding, photography, videography, web development, publishing and campaign management was conducted in house by Facilitated Digital.
Reel House utilised Australian equity crowd-funding platform Birchal to host their capital raise.
Brand consistency is imperative when gaining trust in a crowd-raise - Facilitated Digital created and managed all content for the raise over three activation phases to ensure the brand maintained authenticity.
Custom website development was required for the unique functions of the Reel House Productions website. One of the most notable features of the website is the online film festival which is hosted on the site.
In addition to a standard branding suite an in-house published investment offer document was created to provide information about the investment opportunity.
As the business is film production space, visuals are crucial to credibility. To bridge this gap, photo infographics were created for the offer document.